How Does ULetters Work
ULetters aims to make your email marketing simple and easy, helping you connect with your prospects and customers regularly – without all the hassles that come to mind when you think of email newsletters.
We’ve broken it down into 9 easy steps. For some people it seems too easy to believe. So if you’d like to discuss any of this with us, we’re just a phone call away. Please get in touch – we’d love to hear your queries.
- Customised Design
Once you set up your ULetters account, we take over and start creating your customised newsletter design. All we need from you is the branding elements that you’d like on your monthly newsletters. For most businesses, this includes your logo, colours, contact information and any other design element you’d like us to include. Jpegs are fine – we don’t need any complicated design files.
- Monthly Email Newsletter
We’ll do all the work to get a system in place for you to send email newsletters out once a month. We work with several different business categories – financial services, property managers, real estate professionals, and a vast range of small businesses. We take the headaches away and make keeping in touch with your clients fun and rewarding.
- More Frequent Emailing
“Anytime ULetters”. We’ve set ULetters up to go out regularly once a month because we find that frequency most common among businesses. However, there’s no reason why you can’t contact your list more often than that if you’d like. With “Anytime ULetters” you can send an email newsletter out to your list any time you want. The design, logo, banner of your regular monthly newsletter is available for you to use as often as you want – you just add all the content and image that you want to include.
- Free Email Database Management
You set your subscribers based on your plan.
- Keeping Your Database Clean and Spam-Free
At ULetters we’re proud to use the double opt-in process with all of the databases we manage. This means that your subscribers confirm that they want to hear from you before we send them anything. They simply click on a link that they receive in an email, verifying that their email address is accurate and that they are happy to receive your news. This keeps your data clean and up-to-date (not spammy) and it increases the chances that your readers will open your newsletters and want to do business with you!
- Creating Content
We call this part of your ULetters the Moment Section. This is where you get to add 12 lines of relevant content – those special moments that mean something to your followers – to every ULetter. Always remember, it’s called a ULetter because it’s about You! You can add your moment section at any time during the month.
- Final Sign Off is Yours
While we do most of the work to make your email campaigns easy, you have lots of time to change the content of each newsletter – one month to be exact. All you have to do is log in to the site, review the content and click “Ready to Send”. Delivery is automatically scheduled, so your readers never miss an issue you have approved.
- Access to Archived Newsletters
Re-purposing content is a very effective and easy way to boost your marketing. This is where you use content that you’ve created in a few different ways. With ULetters you have access to all of your previous email newsletters, in both electronic copy and PDF format that you can print. Many of our clients find that being able to print PDFs of their newsletters is extremely convenient for handing out to clients when they see them – especially if you work in property or real estate. It takes several exposures (some say up to 9) in front of a prospect’s eyes before your message cuts through. That’s just another reason why being regular with your email delivery is crucially important.
- Cancelling Your ULetters Subscription
If you need to, you can cancel or pause your subscription at any time. Simple as that. There are no lock-in clauses, no hidden contracts.
Sounds simple and easy, doesn’t it? That’s because it is.
Our goal is to help you keep in touch and stay top-of-mind with your prospects and customers – not spend hours worrying about how to get a newsletter out.
Otherwise, head on over and Join ULetters now! Your customers are waiting.